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13.

Understanding the theory and design of organizations

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent

Available: Copies:

14.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

Available: Copies:

15.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

16.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

emotional attachment to the brand. These techniques work for everyone involved in creating and selling an

Available: Copies:

17.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an

Available: Copies:

18.

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

19.

The art of war

Sunzi, active 6th century B.C.

Format:

Books

Publication Date

2005

Excerpt:

opponent, this best-selling 2000-year-old military manual is still worshipped by soldiers on the

Available: Copies:

20.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

Available: Copies:

21.

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some

Available: Copies:

22.

The making of Casablanca : Bogart, Bergman, and World War II

Harmetz, Aljean.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/2002068934-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1203/2002068934-d.html

Format:

Books

Publication Date

2002

Excerpt:

: The End of Production -- "Our Ism ... Americanism" -- Play It, Sam -- Selling the Movie and Selling

Available: Copies:

23.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

24.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast

Available: Copies:

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