Search Results for Brand communication

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95 Results Found

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37.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.

Available: Copies:

38.

Managing corporate communication : a cross-cultural approach

Gambetti, Rossella.

Format:

Books

Publication Date

2013

Excerpt:

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

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39.

Understanding terrorism in the age of global media : a communication approach

Archetti, Cristina.

Format:

Books

Publication Date

2013

Excerpt:

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.

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40.

The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

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41.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Corporate communication / Argenti, Paul A.

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42.

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

endorsements, in their brand communications strategies when marketing to black female South African consumers /

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43.

Communication for business

Tynan, Liz, author

Format:

Books

Publication Date

2013

Excerpt:

Communication for business / Tynan, Liz, author

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44.

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Communication -- Evaluation -- Summary -- Readings on Employee Relations -- Employee Relations Cases -- Case 5-1

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45.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /

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46.

Luxury brand management : a world of priviledge

Chevalier, Michel, 1943-

Format:

Books

Publication Date

2012

Excerpt:

Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-

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47.

Sustainability marketing : a global perspective

Belz, Frank-Martin.

Format:

Books

Publication Date

2012

Excerpt:

Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate

Available: Copies:

48.

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

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