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14. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
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15. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
right relationships with the right customers -- Product, services, and branding strategy -- New
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by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer service delivery : research and best practices / Fogli, Lawrence.
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17. 
Cover image for Accounting and financial management : developments in the international hospitality industry
by 
Harris, Peter J. (Peter James), 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Accounting and financial management : developments in the international hospitality industry /
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18. 
Cover image for The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Management.
Available: Copies:
20. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
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by 
Kasper, Hans.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Marketing -- Management.
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22. 
Cover image for Service orientation : winning strategies and best practices
by 
Allen, Paul R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Support services (Management)
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23. 
Cover image for Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
-making for consensus outcomes in organizations / Analyzing strategic stance in public services management
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by 
Grönfeldt, Svafa.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Management.
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