Principles of marketing / Kapoor, Neeru.

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Marketing communication : an integrated approach / Koekemoer, Ludi.

Direct marketing.

Principles of marketing / Kotler, Philip (Philip J.), 1931-

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

Marketing strategy : the thinking involved / Hill, Mark E., 1957-

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Essentials of marketing / Brassington, Frances.