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37.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital marketing : strategey, implementation and practice

Available: Copies:

38.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

39.

Cover image for Marketing research

Marketing research

Marketing research

by

Cooper, Donald R.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The McGraw-Hill/Irwin series in marketing

Available: Copies:

40.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

41.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

42.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html

Format:

Books

Publication Date

2000

Excerpt:

The Irwin/McGraw-Hill series in marketing

Available: Copies:

43.

Cover image for International marketing

International marketing

International marketing

by

Czinkota, Michael R.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97066269-b.html

Format:

Books

Publication Date

1998

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

44.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

45.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

46.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256105131.pdf

Format:

Books

Publication Date

1993

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

47.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://www.gbv.de/dms/bowker/toc/9780256087932.pdf

Format:

Books

Publication Date

1991

Excerpt:

Strategic marketing / Cravens, David W.

Available: Copies:

48.

Cover image for Marketing research

Marketing research

Marketing research

by

Chisnall, Peter M.

Format:

Books

Publication Date

1986

Excerpt:

Marketing research / Chisnall, Peter M.

Available: Copies:

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Author

Kotler, Philip.

(48)

Independent Institute of Education. Vega School of Brand Leadership.

(27)

Cant, M. C. (Michael Colin), 1957-

(19)

McDonald, Malcolm.

(17)

Aaker, David A.

(15)

Machado, Ricardo.

(14)

Armstrong, Gary (Gary M.)

(13)

McCarthy, E. Jerome (Edmund Jerome)

(13)

McDaniel, Carl, Jr., 1941-

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(13)

Czinkota, Michael R.

(11)

Kotler, Philip, author.

(11)

Peter, J. Paul.

(11)

(11)

Schiffman, Leon G.

(11)

Zikmund, William G.

(11)

Belch, George E. (George Edward), 1951-

(10)

Institute of Marketing Management.

(10)

Perreault, William D.

(10)

Cateora, Philip R.

(9)

Chartered Institute of Marketing.

(9)

Cravens, David W.

(9)

(9)

Hair, Joseph F.

(9)

Hawkins, Del I.

(9)

Lamb, Charles W.

(9)

Ronkainen, Ilkka A.

(9)

Belch, Michael A.

(8)

(8)

Clow, Kenneth E.

(8)

Shimp, Terence A.

(8)

Abratt, Russell.

(7)

(7)

Churchill, Gilbert A.

(7)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(7)

Futrell, Charles.

(7)

Kanuk, Leslie Lazar.

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

(7)

(7)

Tuten, Tracy L., 1967- author.

(7)

Walker, Orville C.

(7)

Arens, William F.

(6)

(6)

Brink, A. (Annekie)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Gates, Roger H., 1942-

(6)

Graham, John L.

(6)

Hennessey, Hubert D.

(6)

Institute of Marketing.

(6)

Jeannet, Jean-Pierre.

(6)

Keller, Kevin Lane, 1956-

(6)

Lindström, Martin, 1970-

(6)

Lovelock, Christopher H.

(6)

(6)

Malhotra, Naresh K.

(6)

Perreault, William D., Jr.

(6)

Pitt, Leyland F.

(6)

Stanton, William J.

(6)

Tanner, John F.

(6)

Van Heerden, Neels, 1957-

(6)

Advertising Media Association of South Africa.

(5)

American Marketing Association.

(5)

Babin, Barry J.

(5)

(5)

(5)

Bush, Robert P.

(5)

Chaffey, Dave, 1963-

(5)

Dibb, Sally, 1963-

(5)

Duncan, Tom (Thomas R.)

(5)

Engel, James F.

(5)

(5)

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Independent Institute of Education. Vega School.

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Koekemoer, Ludi.

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Moore, Carlos W.

(5)

Ortinau, David J.

(5)

(5)

Quirk eMarketing (Firm)

(5)

Schneider, Gary P., 1952-

(5)

Seitel, Fraser P.

(5)

Speh, Thomas W.

(5)

Stokes, Rob (eMarketing specialist)

(5)

Tassiopoulos, Dimitri.

(5)

(4)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Berndt, A. (Adele), 1966-

(4)

Blackwell, Roger D.

(4)

Boshoff, Christo, editor.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(4)

Bowen, John (John T.), 1948-

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Bromfield, Derek.

(4)

Chaffey, Dave, 1963- author.

(4)

Cohen, William A., 1937-

(4)

Coney, Kenneth A.

(4)

(4)

(4)

Diggines, Colin.

(4)

Donnelly, James H.

(4)

Etzel, Michael J.

(4)

Hill, Charles W. L., author.

(4)

Holloway, J. Christopher.

(4)

Independent Institute of Education. Vega School

(4)

Jain, Subhash C., 1942-

(4)

Jobber, David, 1947-

(4)

Johnston, Mark W.

(4)

(4)

Kerin, Roger A.

(4)

Kumar, V., 1957-

(4)

Kurtz, David L.

(4)

Levinson, Jay Conrad.

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lowe, Robin, 1945-

(4)

Makens, James C.

(4)

Marshall, Greg W.

(4)

Mullins, John W. (John Walker)

(4)

Nieuwenhuizen, C. (Cecile)

(4)

Petty, J. William, 1942-

(4)

(4)

Reed, Peter W., 1944-

(4)

Rudansky-Kloppers, Sharon.

(4)

Sargeant, Adrian.

(4)

Simkin, Lyndon, 1961-

(4)

Smith, P. R. (Paul Russell), 1957-

(4)

Solomon, Michael R., author.

(4)

TV Choice Productions.

(4)

Walker, Bruce J.

(4)

(4)

Alsemgeest, Liezel.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Armstrong, Gary (Gary M.), author.

(3)

Armstrong, Gary.

(3)

Bearden, William O., 1945-

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

Berry, Michael J. A.

(3)

Beverland, Michael, author.

(3)

Boone, Louis E.

(3)

Botha, Stephné.

(3)

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Brierley, Sean, 1966-

(3)

(3)

CAM Foundation.

(3)

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Cooper, Scott W.

(3)

Cronje, G. J. de J.

(3)

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Dwyer, F. Robert.

(3)

Egan, John, 1952-

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Frost, Raymond, 1960-

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Grant, John, 1964-

(3)

Hackley, Christopher E.

(3)

Hanlon, Annmarie, author.

(3)

Heath, Joseph, 1967-

(3)

Hiebing, Roman G.

(3)

Hoffman, K. Douglas.

(3)

Iacobucci, Dawn.

(3)

Ingram, Thomas N.

(3)

Johansson, Johny K.

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keegan, Warren J.

(3)

Klopper, H. B., 1974-

(3)

Kolb, Bonita M.

(3)

Kotler, Philip. Principles of marketing.

(3)

LaForge, Raymond W.

(3)

Lee, Nancy, 1932-

(3)

Levy, Michael, 1950-

(3)

Linoff, Gordon.

(3)

Maclaran, Pauline.

(3)

Makhitha, K. M.

(3)

Meindl, Peter, 1970-

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

(3)

Palmer, Adrian, 1955-

(3)

(3)

Popcorn, Faith.

(3)

Pride, William M.

(3)

Quelch, John A.

(3)

Rivkin, Steve, 1947-

(3)

Roberts, Kevin, 1949-

(3)

Roberts-Lombard, Mornay, editor.

(3)

Rosenbloom, Bert.

(3)

Rousseau, Deon.

(3)

Format

(2235)

(123)

Electronic Resources

(41)

(22)

(14)

(7)

(3)

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Material Type

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Developer Books

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(2407)

(1)

(1)

(1)

Library

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VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

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Publication Date

Subject

(392)

Branding (Marketing)

(198)

Marketing -- Management.

(190)

Internet marketing.

(161)

Marketing research.

(144)

Consumer behavior.

(109)

(105)

Communication in marketing.

(88)

Brand name products.

(71)

(59)

Strategic planning.

(57)

Marketing -- South Africa.

(50)

Export marketing.

(47)

Relationship marketing.

(39)

Sales promotion.

(39)

Electronic commerce.

(38)

Customer relations.

(37)

(36)

Brand name products -- Management.

(35)

Product management.

(31)

Small business -- Management.

(31)

Entrepreneurship.

(30)

Public relations.

(30)

Tourism -- Marketing.

(30)

Marketing -- South Africa -- Management.

(28)

(28)

(27)

Social marketing.

(27)

(27)

Marketing -- Decision making.

(26)

Export marketing -- Management.

(25)

Industrial management.

(25)

Success in business.

(25)

(24)

Online social networks.

(23)

Advertising -- Brand name products.

(21)

Branding (Marketing) -- South Africa.

(21)

Marketing -- Planning.

(21)

Marketing research -- South Africa.

(21)

Service industries -- Marketing.

(21)

Internet advertising.

(20)

Hospitality industry -- Marketing.

(19)

Direct marketing.

(18)

Marketing -- Psychological aspects.

(18)

Sales management.

(18)

Advertising -- South Africa.

(17)

International business enterprises -- Management.

(17)

(17)

Motivation research (Marketing)

(17)

Customer relations -- Management.

(16)

Marketing -- Management -- Case studies.

(16)

Marketing -- Social aspects.

(16)

Marketing -- South Africa -- Case studies.

(16)

Sports administration.

(16)

(15)

International business enterprises.

(15)

(15)

Marketing channels -- Management.

(15)

Target marketing.

(15)

Consumers' preferences.

(14)

Industrial marketing.

(14)

Marketing -- Case studies.

(14)

Marketing channels.

(14)

Social media -- Economic aspects.

(14)

Sports -- Marketing.

(14)

(14)

Corporate image.

(13)

Export marketing -- Management -- Case studies.

(13)

Physical distribution of goods -- Management.

(13)

Social responsibility of business.

(13)

Strategisch management.

(13)

Advertising media planning.

(12)

Business communication.

(12)

Consumers -- Research.

(12)

Customer services.

(12)

International trade.

(12)

(12)

Fashion merchandising.

(11)

Marketing research -- Methodology.

(11)

Business enterprises -- Computer networks.

(10)

Business planning.

(10)

Green marketing.

(10)

Internationale marketing.

(10)

Market segmentation.

(10)

Marketing -- Textbooks.

(10)

Marketing research -- Case studies.

(10)

(10)

Professions -- Marketing.

(10)

(10)

Special events -- Management.

(10)

(10)

Authorship -- Marketing.

(9)

Consumer behavior -- United States.

(9)

(9)

Creative ability in business.

(9)

Customer services -- Management.

(9)

Internationales Marketing.

(9)

(9)

Marketing -- Data processing.

(9)

Marketing -- Gestion.

(9)

New business enterprises -- Management.

(9)

New business enterprises.

(9)

Organizational effectiveness.

(9)

(9)

Small business marketing.

(9)

Web sites -- Design.

(9)

Advertising copy.

(8)

Brand name products -- Marketing -- Management.

(8)

Business logistics.

(8)

Competition, International.

(8)

Consumers -- Psychology.

(8)

Industrial marketing -- Management.

(8)

Marktforschung.

(8)

New products -- Management.

(8)

(8)

Online social networks -- Economic aspects.

(8)

Small business -- South Africa -- Management.

(8)

(8)

Tourisme -- Marketing.

(8)

Verbraucherverhalten.

(8)

Advertising -- Social aspects.

(7)

Business networks.

(7)

Communication in management.

(7)

Consumer behavior -- South Africa.

(7)

Consumer satisfaction.

(7)

Corporate culture.

(7)

(7)

Industrial marketing -- Management -- Case studies.

(7)

Information technology -- Management.

(7)

Interactive marketing.

(7)

(7)

Management information systems.

(7)

Marketing -- Moral and ethical aspects.

(7)

Materials management.

(7)

(7)

Special events -- Marketing.

(7)

(7)

Strategic planning -- Case studies.

(7)

Tourism -- South Africa -- Marketing.

(7)

Trademarks -- Design.

(7)

Viral marketing.

(7)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Aufsatzsammlung.

(6)

Behavior modification.

(6)

(6)

Brand name products -- Case studies.

(6)

Brand name products -- Marketing.

(6)

Brand name products -- South Africa.

(6)

Business ethics.

(6)

Communication in organizations.

(6)

(6)

Consumer behavior -- Cross-cultural studies.

(6)

Consumers' preferences -- South Africa.

(6)

Entrepreneurship -- South Africa.

(6)

Food service management.

(6)

(6)

Hospitality industry -- South Africa -- Marketing.

(6)

Industrial management -- South Africa.

(6)

Industrial procurement.

(6)

Internet marketing -- Case studies.

(6)

(6)

Marketing -- Management -- Textbooks.

(6)

Marketing -- Periodicals.

(6)

Marketing -- Philosophy.

(6)

Marketing -- United States.

(6)

Marketingforschung.

(6)

Mass media -- South Africa.

(6)

Multilevel marketing.

(6)

Organizational change.

(6)

(6)

Small business.

(6)

Strategisches Management.

(6)

Tourism -- Management.

(6)

Word-of-mouth advertising.

(6)

Academic writing.

(5)

Advertising media planning -- South Africa.

(5)

(5)

Branding (Marketing) -- Case studies.

(5)

Business -- Data processing.

(5)

Business enterprises -- Finance.

(5)

Business names.

(5)

Business writing.

(5)

Campaign management.

(5)

Career development.

(5)

Child consumers -- United States.

(5)

(5)

Customer loyalty.

(5)

Customer services -- Marketing.

(5)

(5)

(5)

Electronic commerce -- Management.

(5)

Graphic arts -- Marketing.

(5)

Graphic arts -- United States -- Marketing.

(5)

Handbooks and manuals.

(5)

Industrial marketing -- Case studies.

(5)

Intercultural communication.

(5)

Internet marketing -- Social aspects.

(5)

Internet marketing -- South Africa.

(5)

(5)

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