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1. 
Cover image for Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
Twitter members, expand awareness for their product or service, and even handle negative publicity due to
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
Available: Copies:
by 
Scher, Marion.
Format: 
Books
Publication Date 
2009
Excerpt: 
Publicity -- South Africa.
Available: Copies:
4. 
Cover image for PR therapy : ignite your passion for promoting your products, services, and even yourself!
by 
Blakely, Robin.
Format: 
Books
Publication Date 
2009
Excerpt: 
Publicity.
Available: Copies:
5. 
Cover image for Authoritative governance : Policy-making in the age of mediatization.
by 
Hajer, Maarten A.
Format: 
Books
Publication Date 
2009
Excerpt: 
Government publicity -- Public opinion.
Available: Copies:
6. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
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7. 
Cover image for Rhetorical and critical approaches to public relations II
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
contexts / Creating shared meaning through ethical public relations promotion and publicity. Public
Available: Copies:
8. 
Cover image for The world of fashion
by 
Diamond, Jay.
Format: 
Books
Publication Date 
2008
Excerpt: 
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
Available: Copies:
9. 
Cover image for Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Format: 
Books
Publication Date 
2008
Excerpt: 
through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through
Available: Copies:
10. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
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11. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement
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12. 
Cover image for Becoming a public relations writer : a writing process workbook for the profession
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
Publicity.
Available: Copies:
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