IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
58 Results Found Subscribe to search results
000000000000IIE
Print
37. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thought leadership : prompting businesses to think and learn / Young, Laurie, 1955-
Available: Copies:
38. 
Cover image for Reshaping leadership DNA : field guide
Reshaping leadership DNA : field guide
Reshaping leadership DNA : field guide
by 
Verwey, Anton.
Format: 
Books
Publication Date 
2012
Excerpt: 
Reshaping leadership DNA : field guide / Verwey, Anton.
Available: Copies:
39. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value
Available: Copies:
40. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing thought leadership content -- Forms of thought leadership content -- How to create thoughtful
Available: Copies:
41. 
Cover image for Theory and practice of leadership
Theory and practice of leadership
by 
Gill, Roger.
Format: 
Books
Publication Date 
2011
Excerpt: 
Theory and practice of leadership / Gill, Roger.
Available: Copies:
42. 
Cover image for Competitive success : how branding adds value
Competitive success : how branding adds value
by 
Davis, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
43. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
Available: Copies:
44. 
Cover image for The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
45. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How
Available: Copies:
46. 
Cover image for Re-imagine!
Re-imagine!
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2006 2003
Excerpt: 
Leadership.
Available: Copies:
47. 
Cover image for Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
by 
Hawkins, David E., 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Format: 
Books
Publication Date 
2006
Excerpt: 
management -- Ch. 16. Brand management -- Ch. 17. Stakeholder values -- Ch. 18. Sustainable development -- Ch
Available: Copies:
48. 
Cover image for Fast company's greatest hits : ten years of the most innovative ideas in business
Fast company's greatest hits : ten years of the most innovative ideas in business
by 
Vamos, Mark N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Free agent nation / Daniel H. Pink -- Genius at work / Sara Terry -- The agenda, grassroots leadership
Available: Copies:
Limit Search Results
Access Level
Author
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Branding (Marketing)
(14)
Leadership.
(7)
Brand name products -- Management.
(6)
Brand name products.
(6)
Communication in marketing.
(6)
Item Available
Advanced Search Location