by
Klopper, H. B., 1974-
Format:
Books
Publication Date
2011
Excerpt:
Brand management / Klopper, H. B., 1974-
by
Hyde-Clarke, Nathalie.
Format:
Books
Publication Date
2011
Excerpt:
Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.
by
Hefer, Dale.
Format:
Books
Publication Date
2010
Excerpt:
. Determining your brand essence, payoff line and brand architecture -- Never a brief brief. Generating the
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
by
Moss, Danny, 1954-
Format:
Books
Publication Date
2010
Excerpt:
-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place
by
Hackley, Christopher E.
Format:
Books
Publication Date
2010
Excerpt:
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
by
Kitchen, Philip J.
Format:
Books
Publication Date
2010
Excerpt:
Integrated brand marketing and measuring returns / Kitchen, Philip J.
by
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format:
Books
Publication Date
2010 2009
Excerpt:
"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Marketing communications : a brand narrative approach / Dahlén, Micael.
by
Gould, Mark R.
Format:
Books
Publication Date
2009
Excerpt:
The library PR handbook : high-impact communications / Gould, Mark R.
by
Heath, Robert L. (Robert Lawrence), 1941-
Format:
Books
Publication Date
2009
Excerpt:
Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette
by
Morgan, Adam, 1969-
Format:
Books
Publication Date
2009
Excerpt:
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
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