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1. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brands and brand management : contemporary research perspectives / Loken, Barbara.
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2. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
Available: Copies:
3. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
messages through cybercitizens who are social media experts. The book will include case studies, research
Available: Copies:
4. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
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6. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Developing a Global Vision through Marketing Research --- 9. Economic Development and the Americas --- 10
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8. 
Cover image for Why we buy : the science of shopping
9. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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10. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
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11. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
12. 
Cover image for Patient advocacy for health care quality : strategies for achieving patient-centered care
by 
Earp, Jo Anne L., 1943-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
in long term care -- Access to healthcare -- Research advocacy in traditional research settings
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