Exploring the role of nostalgic brand communication in the Afrikaner market

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

'Race', brand communications and South Africa : a critical review

Suggested marketing strategy for the Bach Flower Remedies brand

Short left : should your brand go on a taxi ride?

The effects of heritage, memory, and identity in brand South Africa

An exploration of apparel as the key construct of the personal brand

Can corporate blogging be used as a tool to increase brand credibility