An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

Fashion factory : manufactoring desire

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa