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1.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

2.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

3.

Cover image for Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

4.

Could the black diamond spending culture have an impact on a brand's health?

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

5.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

6.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

7.

Cover image for An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

by

Dhai, Mahomed.

Format:

Manuscript

Publication Date

2012

Excerpt:

An investigative research focusing on nation branding and the impact of the inefficient standards

Available: Copies:

8.

Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

by

Ioannou, Sophia.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

10.

Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

by

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- Cape Town.

Available: Copies:

11.

Cover image for Exploring of the use of design thinking by Cape Town based organisations

Exploring of the use of design thinking by Cape Town based organisations

Exploring of the use of design thinking by Cape Town based organisations

by

Nell, Stephan.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

12.

Cover image for Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

by

Harrison, Craig Rhodes.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

(13)

Independent Institute of Education. Design School Southern Africa.

(3)

Ashburner, Sebastian.

(1)

Barnard, Wilhemina.

(1)

(1)

Belling, Cameron

(1)

Berg, Hemsen Synne

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Da Vinci Institute

(1)

Dawson, Candice Kim.

(1)

De Kock, Kaitlin.

(1)

(1)

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(1)

Du Plessis, Reneé.

(1)

Ferreira, Annelize.

(1)

Forbay, Rosland

(1)

Gaffoor, Shaakir.

(1)

Gilliers, Christine

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Griffin, Olivia.

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Gumede, Nozipho.

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Kambule, Simosa Lebogang.

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(1)

Landsberg, Calvin.

(1)

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Maduna, Gugulethu.

(1)

Malan, Philippus.

(1)

Matiringe, Tanitta.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

Mokoena, Kamogelo.

(1)

Motloutsi, Tshianeo.

(1)

Mpendukana, Sibonile.

(1)

Munyuki, Karabo.

(1)

Mushonga, Tendai.

(1)

Naidoo, Marisha.

(1)

(1)

Nhlapo, Kwandisiwe.

(1)

Ntshiqa, Asanda.

(1)

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Pasiya, Sesothando.

(1)

Piccione, Chanel.

(1)

Pietersen, Conny Nteboheleng.

(1)

Roberts, Christine.

(1)

Santamicone, Bianca.

(1)

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(1)

Taylor, Kimberley

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Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Reference Books

Theses/Dissertations

Language

(64)

Library

Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Marketing research -- South Africa.

(14)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(4)

Brand building -- Research -- South Africa

(3)

Fashion merchandising -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in marketing.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing research.

(2)

Social media -- South Africa.

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Soccer -- South Africa.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Students as consumers -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Television advertising -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

Youth market -- Research -- South Africa

(1)

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