Search Results for Measurement.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

measurement and management system -- Ch. 9. Measuring sources of brand equity : capturing customer mind

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Available: Copies:

Accounting and financial management : developments in the international hospitality industry

Harris, Peter J. (Peter James), 1944-

Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Performance measurement in the international hospitality industry / Helen Atkinson -- Budgetary practice

Available: Copies:

Teaching student-centered mathematics. Grades K-3

Van de Walle, John A.

Format:

Books

Publication Date

2006

Excerpt:

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

Available: Copies:

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

Available: Copies:

About face : reviving the rules of typography

Jury, David.

Format:

Books

Publication Date

2002

Excerpt:

factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement

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Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950-

Format:

Books

Publication Date

1997

Excerpt:

Designs -- ch. 7. Quantitative Social Science Measurement -- ch. 8. Experimental Research -- ch. 9

Available: Copies:

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