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1. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research and market information -- Product. Product planning and development -- Product mix strategies
Available: Copies:
2. 
Cover image for Architecture and patterns for IT service management, resource planning, and governance : making shoes for the cobbler's children
by 
Betz, Charles T.
Format: 
Books
Publication Date 
2007
Excerpt: 
Architecture and patterns for IT service management, resource planning, and governance : making
Available: Copies:
3. 
Cover image for Service support.
by 
Great Britain. Office of Government Commerce.
Format: 
Books
Publication Date 
2007 2000
Excerpt: 
Information technology -- Management.
Available: Copies:
4. 
Cover image for Challenges of managing information quality in service organizations
by 
Al-Hakim, Latif, 1946-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Challenges of managing information quality in service organizations / Al-Hakim, Latif, 1946-
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5. 
Cover image for Service delivery
by 
Great Britain. Office of Government Commerce.
Format: 
Books
Publication Date 
2007 2001
Excerpt: 
Information technology -- Management.
Available: Copies:
6. 
Cover image for Accounting and financial management : developments in the international hospitality industry
by 
Harris, Peter J. (Peter James), 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Accounting and financial management : developments in the international hospitality industry /
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7. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and
Available: Copies:
8. 
Cover image for Business information systems : technology, development and management for the e-business
by 
Greasley, Andrew.
Format: 
Books
Publication Date 
2006
Excerpt: 
Business information systems : technology, development and management for the e-business / Greasley
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9. 
Cover image for Privacy protection for e-services
by 
Yee, George.
Format: 
Books
Publication Date 
2006
Excerpt: 
Privacy protection for e-services / Yee, George.
Available: Copies:
11. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
12. 
Cover image for Service management : operations, strategy, and information technology
by 
Fitzsimmons, James A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Service management : operations, strategy, and information technology / Fitzsimmons, James A.
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