Alcohol advertising and young people's drinking : representation, reception and regulation / Gunter

. Documentary and 'reality' debates -- 14. From 'audience' to 'users' -- Part III: Research methods and

interpretations of original research studies a balanced approach to covering the breadth and depth of the subject

. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II

everything from marketing basics and the full marketing mix through the research, advertising, media and PR.

Psychology -- Research -- Moral and ethical aspects.

research and targeting audiences -- Framing and developing messages -- Navigating a changing industry

Statistical methods in e-commerce research / Jank, Wolfgang, 1970-

-- John Monahan and Laurens Walker, "Judicial use of social science research", Law and Human Behavior 15

marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Marketing research : tools & techniques / Bradley, Nigel, 1958-