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1. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
2. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2006
Excerpt: 
part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market
Available: Copies:
3. 
Cover image for Customer intelligence : from data to dialogue
by 
Kelly, Sean, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers -- Research -- Data processing.
Available: Copies:
4. 
Cover image for Research in consumer behavior. Vol. 10
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research in consumer behavior. Vol. 10 / Belk, Russell W.
Available: Copies:
5. 
Cover image for Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing research.
Available: Copies:
6. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer satisfaction -- Evaluation.
Available: Copies:
7. 
Cover image for Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers -- Research -- Methodology.
Available: Copies:
8. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
9. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
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10. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
11. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of
Available: Copies:
12. 
Cover image for Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
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