Search Results for Focus Groups -- methods.

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37.

Focus groups : theory and practice

Stewart, David W.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006009180.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0659/2006009180-d.html

Format:

Books

Publication Date

2007

Excerpt:

Focus groups : theory and practice / Stewart, David W.

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38.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Handbook of qualitative research methods in marketing / Belk, Russell W.

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39.

Internet marketing intelligence : research tools, techniques, and resources

Forrest, Edward.

Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html

Format:

Books

Publication Date

2003

Excerpt:

. Online Focus Groups -- Ch. 11. Websites, Sources, and Data - Reliability and Validity -- Ch. 12. Ethical

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40.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

. Exploratory designs: in-depth interviews and focus groups -- Ch. 9. Descriptive research designs: survey

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41.

Focus groups as qualitative research

Morgan, David L.

Format:

Books

Publication Date

1997

Excerpt:

Focus groups as qualitative research / Morgan, David L.

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