Communication for business / Tynan, Liz, author

Understanding new media / Siapera, Eugenia.

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

The citizen in communication : re-visiting traditional, new and community media practices in South

Mass media -- Law and legislation -- South Africa.

SocialCorp : social media goes corporate / Postman, Joel.

Key readings in media today : mass communication in contexts / Duffy, Brooke Erin.

Prentice-Hall guides to advanced business communication.

Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-

Understanding media : the extensions of man / McLuhan, Marshall, 1911-1980.