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00000IIE
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by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
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by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumers' preferences -- South Africa.
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40. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and
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41. 
Cover image for Entrepreneurship and how to establish your own business
by 
Nieuwenhuizen, C.
Format: 
Books
Publication Date 
1996
Excerpt: 
characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate
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