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The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

marketing focus -- 6. Projecting the right image -- 7. Establishing your position and brand -- 8. Getting

Available: Copies:

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand

Available: Copies:

2004 Encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- South Africa.

Available: Copies:

International marketing

Czinkota, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- Appendix: The Hallmark brand insistence IMC campaign.

Available: Copies:

The 22 immutable laws of branding

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

Available: Copies:

Tourism and sustainable community development

Hall, Derek R.

Format:

Books

Publication Date

2003 2000

Excerpt:

Central Portugal: A Benefit -- Segmentation Approach -- 19. Tourism Brand Attributes of the Alto Minho

Available: Copies:

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- South Africa.

Available: Copies:

10.

Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

; Creating a global enterprise ; Reviving the brand ; Resetting the corporate compensation philosophy ; Back

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11.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

12.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

brand image, enhance customer relations, and create entirely new distribution channels for products and

Available: Copies:

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