IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
39 Results Found Subscribe to search results
000IIE
Print
37. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
38. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
and personal selling -- Brochures, other print and electronic information -- Distribution channels in
Available: Copies:
39. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in
Available: Copies:
Limit Search Results
Access Level
Author
Koekemoer, Ludi.
(3)
Blem, Norman.
(2)
Cateora, Philip R.
(2)
Futrell, Charles.
(2)
Graham, John L.
(2)
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Communication in marketing.
(6)
Marketing.
(6)
Advertising.
(4)
Export marketing.
(4)
Sales promotion.
(4)
Item Available
Advanced Search Location