marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Understanding corporate strategy / Thompson, John L.

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

Corporate strategy / Lynch, Richard L.

Corporate communication strategy / Steyn, Benita.

Success in business.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

Enterprise and venture capital : a business builders' and investors' handbook / Golis, Christopher

-- Knowledge management: leverage knowledge for competitive advantage -- Business organization: organize around

Power of strategy : a practical guide for South African managers / Loewen, J. (Jacoline)