Search Results for Advertising -- Research

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37.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

Excellence in advertising : the IPA guide to best practice / Butterfield, Leslie, 1952-

Available: Copies:

38.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Truth, lies, and advertising : the art of account planning / Steel, Jon.

Available: Copies:

39.

Marketing magic : success stories from South Africas's top marketers

Dorrian, A. P. (A. Paul)

Format:

Books

Publication Date

1998

Excerpt:

Practical segmentation World-class advertising Innovative sales and marketing World-class service

Available: Copies:

40.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information

Available: Copies:

41.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16

Available: Copies:

42.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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