by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Struwig, F. W.
Format:
Books
Publication Date
2001
Excerpt:
Management -- Research.
by
Spreitzer, Gretchen M.
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html
Format:
Books
Publication Date
2001
Excerpt:
University of Michigan Business School management series.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
marketing -- Marketing research and information systems -- Consumer behavior -- Business
by
Hair, Joseph F.
Format:
Books
Publication Date
2000
Excerpt:
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
by
Steyn, Benita.
Format:
Books
Publication Date
2000
Excerpt:
Strategic management of corporate communication ; Research as a strategic tool ; Environmental
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
by
De Beer, A. S. (Arrie)
Format:
Books
Publication Date
1998
Excerpt:
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
by
Cooper, Donald R.
Format:
Books
Publication Date
1998
Excerpt:
Industrial management -- Research.
by
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format:
Books
Publication Date
1997
Excerpt:
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
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