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Print
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
by 
Struwig, F. W.
Format: 
Books
Publication Date 
2001
Excerpt: 
Management -- Research.
Available: Copies:
39. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
University of Michigan Business School management series.
Available: Copies:
40. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
41. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
Available: Copies:
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Strategic management of corporate communication ; Research as a strategic tool ; Environmental
Available: Copies:
43. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
Available: Copies:
44. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
45. 
Cover image for Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Industrial management -- Research.
Available: Copies:
46. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
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