by
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Format:
Books
Publication Date
2007
Excerpt:
Marketing research / Aaker, David A.
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
by
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format:
Books
Publication Date
2007
Excerpt:
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
by
Anderson, Chris, 1961-
Format:
Books
Publication Date
2007
Excerpt:
Marketing.
by
Swanepoel, Japie.
Format:
Books
Publication Date
2006
Excerpt:
Internet marketing.
by
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format:
Books
Publication Date
2005
Excerpt:
Interactive marketing.
by
Ahonen, Tomi T.
Format:
Books
Publication Date
2005
Excerpt:
Internet marketing.
by
Rensburg, Ronél S.
Format:
Books
Publication Date
2003
Excerpt:
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
by
Drew, Keith.
Format:
Books
Publication Date
2002
Excerpt:
Internet marketing -- Case studies.
by
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format:
Books
Publication Date
2001
Excerpt:
Internet marketing -- United States.
by
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format:
Books
Publication Date
1997
Excerpt:
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption
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