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2. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
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3. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
4. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing.
Available: Copies:
5. 
Cover image for The e of marketing
by 
Swanepoel, Japie.
Format: 
Books
Publication Date 
2006
Excerpt: 
Internet marketing.
Available: Copies:
7. 
Cover image for Communities dominate brands : business and marketing challenges for the 21st century
by 
Ahonen, Tomi T.
Format: 
Books
Publication Date 
2005
Excerpt: 
Internet marketing.
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
9. 
Cover image for Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
10. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing -- United States.
Available: Copies:
11. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
12. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
Internet." --Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. "Disruption
Available: Copies:
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