Added Value : the alchemy of brand-led growth / Sherrington, Mark.

-- Commercial values.

: Caterpillar and brand extension -- One trick pony: Heineken and brand consistency -- Traditional values

Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D

sophisticated young graduate, and her clashes with men who subscribe to traditional attitudes and values towards

-- Market values customers seek -- Market characteristics: climate, topography, and ecology -- Market

speech -- 9. Persuasive speeches -- Attitudes, beliefs, values and behaviour -- Developing your

Values / What Is "Professional" about Professional Education? / Emptying the Spoon, Enlarging the Plate

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

Operations management : a value-driven approach / Melnyk, Steven A.

. Gentlemanly Values: Contesting Corruption Accusations in the Cities of London and Lagos in the mid-1950s

'. Crucial to his notion of judging literature is a commitment to laying aside expectations and values