Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Brand space : exploring physical space for brand-building : an informed perspective

An analysis of how brand reputation affects female consumer choice of cigarette brands

A study on the experiential exploration of the Birds Café brand

Singletrack : brand love in the SA mountain bike scene

Exploring the role of nostalgic brand communication in the Afrikaner market

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Building strong brands through Action Research : a case study of the Humphry Baby brand