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1. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
evidence -- Marketing planning, implementation and control -- People, process and physical evidence
Available: Copies:
2. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2020
Excerpt: 
The research question -- The language of research -- Planning a research proposal -- Introducing
Available: Copies:
3. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand
Available: Copies:
4. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic planning.
Available: Copies:
5. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
7. 
Cover image for The advanced game narrative toolbox
The advanced game narrative toolbox
by 
Heussner, Tobias, editor.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2029921&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
& implementation -- Cinematics & dialogue -- "Get this, kill that, talk with mission & quest design -- Planning
Available: Copies:
8. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Listening; 4.2.6 Problem-Solving, Planning, Reasoning, and Decision-Making; 4.3 Cognitive Frameworks; 4.3.1
Available: Copies:
9. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
This practical book is designed for anyone who is planning to undertake a research project in the
Available: Copies:
10. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic planning.
Available: Copies:
11. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic planning.
Available: Copies:
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Brevis, Tersia, 1967-
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Cant, M. C. (Michael Colin), 1957- editor.
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Independent Institute of Education. Vega School of Brand Leadership.
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Strickland, A. J. (Alonzo J.)
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Thompson, Arthur A., 1940-
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