IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
99 Results Found Subscribe to search results
000000000000IIE
Print
37. 
Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
by 
Steffen, Katharina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using
Available: Copies:
38. 
Cover image for Microeconomics made simple : basic microeconomic principles explained in 100 pages or less
Microeconomics made simple : basic microeconomic principles explained in 100 pages or less
by 
Frakt, Austin, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in
Available: Copies:
39. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
Available: Copies:
40. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
41. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
42. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
43. 
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
45. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-Passing Behavior -- The out Modifier -- The ref Modifier -- The params Modifier -- Defining Optional Parameters
Available: Copies:
46. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology
Available: Copies:
47. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
Limit Search Results
Access Level
Author
Independent Institute of Education. Vega School
(4)
Kotler, Philip, author.
(3)
Arens, William F.
(2)
Armstrong, Gary (Gary M.), author.
(2)
Bagraim, Jeffrey, contributor.
(2)
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Consumer behavior.
(22)
Organizational behavior.
(16)
Marketing.
(11)
Consumer behavior -- South Africa.
(7)
Advertising.
(6)
Item Available
Advanced Search Location