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37.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

38.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

39.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

40.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

41.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

42.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

43.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumers -- South Africa -- Attitudes.

Available: Copies:

44.

Cover image for Pro C# 5.0 and the .NET 4.5 framework

Pro C# 5.0 and the .NET 4.5 framework

by

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Applying Attributes in C# -- C# Attribute Shorthand Notation -- Specifying Constructor

Available: Copies:

45.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

46.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Students as consumers -- South Africa.

Available: Copies:

47.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

48.

Cover image for Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

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Affinity Advertising and Publishing.

(6)

Independent Institute of Education. Vega School

(4)

Lindström, Martin, 1970-

(4)

Armstrong, Gary (Gary M.), author.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Kanuk, Leslie Lazar.

(2)

Kotler, Philip, author.

(2)

Millward Brown (Firm)

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Rousseau, Deon.

(2)

Schiffman, Leon G.

(2)

Wisenblit, Joseph.

(2)

Acuff, Dan S., 1942-

(1)

(1)

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary.

(1)

Arndt, Jasmine Star.

(1)

Bailey, Maria T.

(1)

Balasubramanian, Sridhar, author.

(1)

(1)

Berman, Barry, author.

(1)

(1)

Beverland, Michael, author.

(1)

Blackwell, Roger D.

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bridger, Darren.

(1)

British Broadcasting Corporation.

(1)

Burgess, Steven M.

(1)

Cankurtaran, Pinar, author.

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chatterjee, Patrali, author.

(1)

Choi, Tsan-Ming, editor.

(1)

Cohen, Marshal.

(1)

Crabtree, Amy-Sue

(1)

(1)

Danziger, Pamela N.

(1)

Dawson, Candice Kim.

(1)

(1)

Desforges, Toby.

(1)

Dobscha, Susan, editor.

(1)

Drewniany, Bonnie L., author.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

(1)

Elkington, John, 1949-

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Engel, James F.

(1)

Evans, Joel R., author.

(1)

Faille, Christopher C., 1958-

(1)

Fenwick, Ian, 1949-

(1)

Fiore, Ann Marie.

(1)

Gerzema, John, 1961-

(1)

Grant, John, 1964-

(1)

Hanover, Dan, 1973- author.

(1)

Harford, Tim, 1973-

(1)

Hartigan, Pamela.

(1)

(1)

Hawkins, Del I.

(1)

Heath, Joseph, 1967-

(1)

Jaffe, Joseph, 1970-

(1)

James, Christopher.

(1)

Jewler, A. Jerome, author.

(1)

Kall, Jacek VerfasserIn.

(1)

(1)

(1)

(1)

Kirk, Tristain.

(1)

Kirshenbaum, Richard, 1961-

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotler, Philip.

(1)

Lebar, Ed, 1943-

(1)

Lewis, David, 1942-

(1)

Liebenberg, Gia.

(1)

MacGregor, Theo.

(1)

Makhanya, Nomfundo.

(1)

(1)

Mbatha, Malandiswa.

(1)

McKenzie, Sarah Enid.

(1)

Miniard, Paul W.

(1)

Monks, Erin Kate.

(1)

Moodley, Darsini.

(1)

Mothersbaugh, David L.

(1)

Myers, Abbey-Jessica.

(1)

Naidoo, Marisha.

(1)

Nestle, Marion.

(1)

O'Connor, David E. (David Edward)

(1)

(1)

Oppenheim, Jerrold.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Orton, Lesley John

(1)

(1)

Parumasur, Sanjana Brijball, editor.

(1)

Pasqua, Rachel.

(1)

(1)

Pauling, Thomas Gordan.

(1)

(1)

Popcorn, Faith.

(1)

Potter, Andrew.

(1)

Ramiah, Nershini.

(1)

Rapaille, Clotaire.

(1)

(1)

Reiher, Robert H.

(1)

Roberts-Lombard, Mornay, editor.

(1)

Sachs, Jonah, author.

(1)

Salzman, Marian L.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Seybold, Patricia B.

(1)

Smith, Kerry, 1963- author.

(1)

Soechtig, Steven G., author.

(1)

(1)

Steffen, Katharina.

(1)

Stinnett, Bill.

(1)

Stricker, Bradley.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Taylor, Kimberley

(1)

Troelsen, Andrew W.

(1)

Tuten, Tracy L., 1967- author.

(1)

Ulman, Bonnie W.

(1)

Underhill, Paco.

(1)

Van der Meulen, Warren.

(1)

Voigt, Nicolle.

(1)

Weiss, Steve M.

(1)

(1)

Zaltman, Gerald.

(1)

Zuboff, Shoshana, 1951- author.

(1)

Format

(66)

(21)

(5)

Electronic Resources

(2)

(1)

Material Type

Language

(95)

Shelf Location

Publication Date

Subject

Consumer behavior.

(22)

Consumers' preferences -- South Africa.

(15)

Branding (Marketing)

(12)

(12)

Brand name products.

(10)

Brand name products -- South Africa.

(8)

Consumer behavior -- South Africa.

(7)

Consumers' preferences.

(6)

Marketing research.

(6)

(6)

Trademarks -- South Africa.

(6)

Verbraucherverhalten.

(6)

Internet marketing.

(5)

Consumers -- Psychology.

(4)

Consumers -- Research.

(4)

Customer relations.

(4)

Marketing research -- South Africa.

(4)

Motivation research (Marketing)

(4)

Target marketing.

(4)

(4)

(4)

Advertising -- Psychological aspects.

(3)

Aspects psychologiques.

(3)

Child consumers.

(3)

Consumers -- South Africa.

(3)

(3)

Corporations -- South Africa.

(3)

Marketing -- Psychological aspects.

(3)

Advertising -- United States.

(2)

Advertising agencies.

(2)

Advertising and children.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumentengedrag.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer behaviour.

(2)

Consumers -- Research -- South Africa.

(2)

Consumers -- South Africa -- Attitudes.

(2)

(2)

Customer loyalty.

(2)

(2)

Fashion merchandising -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Natural foods -- Marketing.

(2)

Neuromarketing.

(2)

Strategic planning.

(2)

Students as consumers -- South Africa.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Research.

(1)

Advertising -- Social aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising Social aspects

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

(1)

Agences de publicité -- États-Unis.

(1)

Aliments -- Biotechnologie.

(1)

Aliments -- Sécurité -- Mesures.

(1)

Anecdotes as Topic.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Armes biologiques.

(1)

(1)

Aspects sociaux.

(1)

(1)

Beauty culture -- South Africa.

(1)

Behavior modification -- Economic aspects.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Biotechnologie.

(1)

Bioterrorism -- prevention & control.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Branding (Marketing) -- South Africa.

(1)

Business forecasting.

(1)

Business names.

(1)

C# (Computer program language)

(1)

Campagnes publicitaires -- États-Unis.

(1)

Caractéristiques nationales.

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers -- United States.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Clothing trade -- Forecasting.

(1)

Coca-Cola Company.

(1)

Cognition and culture.

(1)

Cognition et culture.

(1)

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consumer behavior -- Data processing.

(1)

Consumer behavior -- Forecasting.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer education.

(1)

Consumer profiling -- Data processing.

(1)

Consumer protection -- South Africa.

(1)

Consumer research.

(1)

Consumer satisfaction.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects.

(1)

Consumption (Economics) Social aspects

(1)

Contamination des aliments.

(1)

Corporate Social Responsibility

(1)

Cosmetics industry -- South Africa.

(1)

(1)

Counterculture.

(1)

Creative ability in business.

(1)

Creative thinking.

(1)

(1)

Decision making.

(1)

Democracy -- United States.

(1)

Dichter, Ernest, 1907-1991.

(1)

Economic history -- 1990-

(1)

Economic history.

(1)

Economics -- Psychological aspects.

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entrepreneurship

(1)

Entrepreneurship-Ansatz

(1)

Entscheidungsfindung.

(1)

Fashion -- Forecasting.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Food -- Biotechnology.

(1)

Food -- Safety measures.

(1)

Food Contamination.

(1)

Food Microbiology -- standards.

(1)

Food, Genetically Modified.

(1)

Freud, Sigmund, 1856-1939.

(1)

Gesundheitsschutz.

(1)

Green marketing.

(1)

(1)

Human information processing -- Research.

(1)

Individual behaviour.

(1)

Industrie alimentaire.

(1)

Information technology -- Economic aspects.

(1)

Information technology -- Social aspects.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Interactive marketing.

(1)

Internet advertising.

(1)

Internet programming.

(1)

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

(1)

Konsumentenverhalten.

(1)

Kulturelles System.

(1)

Kulturvergleich.

(1)

(1)

Lebensmittelmikrobiologie.

(1)

Lebensmittelqualität.

(1)

Lebensmittelüberwachung.

(1)

Leermiddelen (vorm)

(1)

Legislation, Food -- organization & administration.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Makroökonomie.

(1)

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