. Innovation and Change -- 9. Decision Making Processes -- 10. Conflict, Power, and Politics. Integrative Cases

benefits credible -- Kinds of attributes -- Personal values -- Customer decision maps -- The evolution of

Decision making.

-- Understanding target audience decision making -- Determining the best positioning -- Developing a communication

Screenplays -- Five (Not So) Easy Screenplays -- The Discovery -- The Decision -- The Boxing Match -- The

Types of organization -- Knowledge is the most important asset of a company -- Decision making in

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision making process. 15

Marketing -- Decision making.

? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it

decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement

perspective on group decision making of Randy Hirokawa & Dennis Gouran -- Adaptive structuration theory of