A study of brand memorability and engagement at the South African music festival Oppikoppi

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

Introduction to creative development : reading pack.

Creative development : reading pack.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social media and best practice : the consumer-brand relationship

What is the South African 'hipster' tribe really?

Pina Pirata