An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity