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1. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
2. 
Cover image for Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
Strategic organisational communication : paradigms and paradoxes
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
Available: Copies:
3. 
Cover image for Corporate communication strategy
Corporate communication strategy
Corporate communication strategy
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Strategic management of corporate communication ; Research as a strategic tool ; Environmental
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Venter, Peet, 1964-
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Brevis, Tersia, 1967-
(2)
Elliott, Richard H., author.
(2)
Grant, Robert M., 1948- author.
(2)
Jooste, C. J. (Christiaan Johannes), 1947-
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Strategic planning.
(12)
Brand name products -- Management.
(6)
Marketing.
(4)
South Africa.
(4)
Strategic planning -- South Africa.
(4)
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