practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those

future of legal services, shows how litigation will be transformed by technology and proposes a solution

"Business Research Methods will show your students how to undertake all parts of their research

-needed tools, self-assessments, motivating examples, and key financial analyses of where the profits will

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

will better understand his or her motivations for starting a business and avoid distorted concepts

manage a small business. It provides instruction and guidance that will greatly improve your odds for

Accounting for Nonfinancial Managers will give you a clear, solid grounding in how to understand and apply

, plain English. It will equip undergraduate marketing students with the skills necessary to plan and

to stay \2013 although it should be adapted to incorporate technological developments. There will

will show you how to effectively leverage email, social, online, and network marketing to get new

venues. Using a menu-driven approach, the book will be full of management tools, best practices, and