and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting

. Corporate branding, services, and business-to-business branding -- 11. Ethics and brands -- 12. Managing

, black feminism, postfeminism -- Ethics, public relations and society -- Conclusion : public relations

-- Introduction: The importance of business ethics to CSR -- Ethics and business ethics defined -- What guides our

of writing and ethics in scholarly inquiry"--

issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global

inspiration -- Basic assumptions -- Theory (1): Terminological control theory -- Theory (2): Apologetic ethics

political issues: shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics

-- Negotiation and conflict management -- Contract management -- Purchasing law and ethics -- Lean supply chain

. -- Ethics in the technical workplace -- Technical descriptions and specifications -- Instructions and

Chapter 1. Perspectives on marketing reseach -- Chapter 2. Research ethics -- Chapter 3. Overview

social contexts -- Ethics in communication -- Media practice, industry change and the law -- Convergence