relation -- 5. Meaning and the machine: toward a semiotics of interaction -- Part II. The Rhetoric of

Immanence and subjectivity -- Cultural semiotics -- A history of the modern subject -- Social

1. Structuralism and semiotics / Kate McGowan -- 2. Narrative and narratology / Paul Wake -- 3

-- Semiotics of Cinema / In Practice: The "1984" Macintosh Commercial -- Film Form / In Practice: Rashomontage

communication theory -- The semiotic tradition -- Key ideas of the semiotic tradition -- Variations in the

consumption -- The semiotics of shopping -- Malls and the American consumer culture -- Tourism and consumer

such as audience, communication theory, semiotics and semantics.

Semiotics

Semiotics.

of Walter Fisher -- Technological determinism of Marshall McLuhan -- Semiotics of Roland Barthes

Introducing cultural and media studies : a semiotic approach / Thwaites, Tony.

ethnomethodological approach / Charles Goodwin -- Analysing film and television : a social semiotic account of