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37.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

38.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

Available: Copies:

39.

Concepts in enterprise resource planning

Monk, Ellen F.

Format:

Books

Publication Date

2013

Excerpt:

Planning Systems -- ch. 3 Marketing Information Systems and the Sales Order Process -- ch. 4 Production and

Available: Copies:

40.

Consumer behaviour : market segmentation.

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

Marketing.

Available: Copies:

41.

International entrepreneur$hip : starting, developing, and managing a global venture

Hisrich, Robert D.

Format:

Books

Publication Date

2010

Excerpt:

Enterprise -- 8. The Global Monetary System -- 9. Global Marketing and R&D -- 10. Global Human Resource

Available: Copies:

42.

Events management : a developmental and managerial approach

Tassiopoulos, Dimitri.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670759&site=ehost-live

Format:

Books

Publication Date

2010

Excerpt:

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Available: Copies:

43.

The elements of statistical learning : data mining, inference, and prediction

Hastie, Trevor, author.

Rutgers restricted Full text available from Springer
e-print http://www-stat.stanford.edu/~tibs/ElemStatLearn/
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018627387&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz287727726inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

marketing. The challenge of understanding these data has led to the development of new tools in the field of

Available: Copies:

44.

Managerial economics

Hirschey, Mark.

Format:

Regular print

Publication Date

2009

Excerpt:

value maximization model--a process that shows how management integrates accounting, finance, marketing

Available: Copies:

45.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

Motivation research (Marketing)

Available: Copies:

46.

Electronic commerce: a dynamic markets perspective

Chipp, Kerry,

Format:

Books

Publication Date

2007

Excerpt:

Internet marketing.

Available: Copies:

47.

The hostess : hospitality, femininity, and the expropriation of identity

McNulty, Tracy.

Format:

Books

Publication Date

2006

Excerpt:

University of Minnesota Press ; University Presses Marketing [distributor],

Available: Copies:

48.

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

Available: Copies:

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