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37.

Cover image for Measuring marketing : 103 key metrics every marketer needs

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001

Available: Copies:

38.

Cover image for The conscience of a liberal

The conscience of a liberal

by

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz275755223inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html">http://catdir

Available: Copies:

39.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir

Available: Copies:

40.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

41.

Cover image for World politics : trend and transformation

World politics : trend and transformation

by

Kegley, Charles W.

Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy0710/2005937707.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015746443&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015746443&line_number=0001

Available: Copies:

42.

Cover image for What is publication design?

What is publication design?

by

Bhaskaran, Lakshmi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016802524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

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Publication Date

2006

Excerpt:

=service&doc_library=BVB01&doc_number=016802524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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43.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

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Publication Date

2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001

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44.

Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

45.

Cover image for Gender trouble : feminism and the subversion of identity

Gender trouble : feminism and the subversion of identity

by

Butler, Judith, 1956-

Klappentext
Klappentext
Klappentext
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003260.html

Format:

Books

Publication Date

2006 1999

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015403816&line_number=0001

Available: Copies:

46.

Cover image for Meggs' history of graphic design

Meggs' history of graphic design

by

Meggs, Philip B.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html">http://catdir

Available: Copies:

47.

Cover image for Tourism entrepreneurs

Tourism entrepreneurs

by

Botha, Melodi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014947409&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2009480128-d.html

Format:

Books

Publication Date

2006

Excerpt:

=service&doc_library=BVB01&doc_number=014947409&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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48.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

Available: Copies:

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Keller, Kevin Lane, 1956-

(3)

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(2)

(2)

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(1)

Acuff, Jerry, 1949-

(1)

American Institute of Graphic Arts.

(1)

(1)

(1)

Askew, Kelly Michelle.

(1)

Ayittey, George B. N., 1945-

(1)

Bedbury, Scott.

(1)

Bhaskaran, Lakshmi.

(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

Charlesworth, Alan, 1956-

(1)

(1)

Cohen, Allan R.

(1)

Cohen, Marshal.

(1)

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(1)

Cooper, Chris, 1952-

(1)

Daft, Richard L.

(1)

Daft, Richard L. Leadership.

(1)

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(1)

Davies, Gary, 1946-

(1)

Davis, John, 1960 February 17-

(1)

Davis, Lloyd, 1959-2005.

(1)

Daymond, M. J. (Margaret J.)

(1)

Denzin, Norman K.

(1)

Devereux, Stephen, 1959-

(1)

Edgar, David (David A.)

(1)

Elkington, John, 1949-

(1)

Elliott, Richard.

(1)

Erwin, Steve, 1959-

(1)

(1)

(1)

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(1)

Fenichell, Stephen.

(1)

Fink, Stephen L.

(1)

(1)

Georgson, Mats.

(1)

(1)

Grant, John, 1964-

(1)

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(1)

(1)

Hanson, Ward A.

(1)

Harcourt, Wendy, 1959-

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Heller, Robert, 1932-2012.

(1)

Heller, Steven.

(1)

(1)

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(1)

(1)

Horton, Brian. Associated Press photo-journalism stylebook.

(1)

(1)

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(1)

Ilibagiza, Immaculée.

(1)

Institute of Development Studies (Brighton, England)

(1)

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(1)

Johansson, Johny K.

(1)

Kabir, Nasreen Munni.

(1)

Kanuk, Leslie Lazar.

(1)

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(1)

Kelley, Tom, 1955-

(1)

Kibel, Maurice A.

(1)

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(1)

Krugman, Paul R.

(1)

Kunzru, Hari, 1969-

(1)

(1)

Lange, Fredrik.

(1)

Levy, Frank, 1941-

(1)

Lincoln, Yvonna S.

(1)

Littman, Jonathan, 1958-

(1)

Lovelock, Christopher H.

(1)

Lubbe, Berendien.

(1)

Maryland Institute, College of Art.

(1)

Maxwell, Simon.

(1)

McCandless, David.

(1)

Meggs, Philip B.

(1)

Meggs, Philip B. History of graphic design.

(1)

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(1)

Moletsane, Relebohile.

(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

Nyamnjoh, Francis B., 1961-

(1)

(1)

(1)

(1)

Peters, Robert L. (Robert Lloyd), 1954-

(1)

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(1)

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(1)

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(1)

(1)

Prahalad, C. K.

(1)

Prettejohn, Elizabeth.

(1)

Purvis, Alston W., 1943-

(1)

Resnick, Bruce G.

(1)

Reynolds, George Walter, 1944-

(1)

(1)

Rose, Gillian, 1962-

(1)

Ross, Catherine, 1953-

(1)

(1)

Rossouw, Deon. Business ethics.

(1)

Rwigema, Henry.

(1)

Schiffman, Leon G.

(1)

Schultz, Majken.

(1)

Shannon, Joshua, 1972-

(1)

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(1)

Smallwood, W. Norman.

(1)

Smith, Aaron, 1972-

(1)

Smith, Stephen C., 1955-

(1)

Smith, Terry, 1955-

(1)

Stair, Ralph M.

(1)

Strunk, William, 1869-1946.

(1)

Talarico, Lita.

(1)

Tapscott, Don, 1947-

(1)

Thorne, Sally E. (Sally Elizabeth), 1951-

(1)

Thwaites, Tony.

(1)

Thwaites, Tony. Tools for cultural studies.

(1)

Todaro, Michael P.

(1)

Ulrich, David, 1953-

(1)

Venter, Robert.

(1)

Wagstaff, L. A. (Lucy A)

(1)

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(1)

Wardrip-Fruin, Noah.

(1)

Webster, Allen.

(1)

(1)

Wedd, Kit. Creative quarters.

(1)

Westerbeek, Hans.

(1)

Wheeler, Alina.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

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(1)

Williams, Anthony D., 1974-

(1)

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(1)

Williams, Richard N., 1950-

(1)

Williams, Robin, 1953- author.

(1)

(1)

Wisenblit, Joseph.

(1)

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(1)

(1)

Zittrain, Jonathan (Jonathan L.), 1969-

(1)

Format

(91)

Electronic Resources

(2)

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Item Category 1

Material Type

Language

(94)

Library

Publication Date

Subject

(11)

Branding (Marketing)

(9)

Brand name products -- Management.

(4)

Brand name products.

(4)

Consumer behavior.

(4)

Corporate image.

(4)

(4)

Marketing -- Management.

(4)

(3)

(3)

Aufsatzsammlung.

(3)

Creative ability in business.

(3)

Economic history.

(3)

Economic policy.

(3)

Handbooks and manuals.

(3)

(3)

(3)

(3)

(3)

Strategisch management.

(3)

Strategisches Management.

(3)

Verbraucherverhalten.

(3)

Africa -- Economic conditions -- 1960-

(2)

Africa -- Economic policy.

(2)

(2)

(2)

Beeldende kunsten.

(2)

Brand name products -- Planning.

(2)

Business names.

(2)

Communication in marketing.

(2)

Compétitivité.

(2)

Customer relations.

(2)

Decision making.

(2)

(2)

Developing countries.

(2)

Economic development.

(2)

(2)

Entrepreneurship.

(2)

(2)

(2)

(2)

Graphic design (Typography)

(2)

Internet marketing.

(2)

(2)

(2)

Management information systems.

(2)

Politics and government

(2)

Sociale aspecten.

(2)

Strategic planning.

(2)

Südafrika (Staat)

(2)

(2)

Visual communication.

(2)

Wirtschaftsentwicklung.

(2)

(2)

Advertisers -- Attitudes.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Management.

(1)

(1)

Africa -- Economic integration.

(1)

Africa -- Foreign economic relations.

(1)

Africa -- Politics and government -- 1960-

(1)

Africa, Southern -- History -- Sources.

(1)

Africa, Southern -- Literary collections.

(1)

Africa, Southern.

(1)

Africa, Sub-Saharan.

(1)

Afrique -- Conditions économiques -- 1960-

(1)

Afrique -- Politique et gouvernement -- 1960-

(1)

Afrique -- Politique économique.

(1)

Afrique subsaharienne.

(1)

(1)

Anglistikstudium.

(1)

Arbeids- en organisatiepsychologie.

(1)

(1)

Art -- Dictionaries.

(1)

Art -- Dictionnaires anglais.

(1)

Art -- Philosophie.

(1)

Art -- Philosophy.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art and society -- New York (State) -- New York -- History -- 20th century.

(1)

Art in literature.

(1)

Art, American -- New York (State) -- New York -- 20th century.

(1)

(1)

Artes gráficas.

(1)

(1)

Artistes -- Angleterre -- Londres.

(1)

Artistes -- Biographies -- Dictionnaires anglais.

(1)

Artistes -- Londres (GB) -- Histoire.

(1)

Artists -- Biography -- Dictionaries.

(1)

Artists -- England -- London.

(1)

Asistencia económica -- Países en desarrollo.

(1)

Aspects psychologiques.

(1)

Aspects socio-économiques.

(1)

Audiovisual Aids.

(1)

(1)

Automation -- Economic aspects.

(1)

(1)

Benutzerorientierung.

(1)

Besluitvorming.

(1)

Beziehungsmanagement.

(1)

Bildpublizistik.

(1)

Biography -- Dictionaries.

(1)

Boktryckeriteknik.

(1)

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation -- Management.

(1)

Buchherstellung.

(1)

Business ethics -- Africa.

(1)

Business ethics.

(1)

Business networks.

(1)

(1)

Catholics -- Rwanda -- Biography.

(1)

(1)

Catholiques -- Rwanda -- Biographies.

(1)

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Child Health Services.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Children -- Diseases.

(1)

Ciencias sociales -- Investigación -- Metodología.

(1)

Commerce -- organization & administration.

(1)

Commercial photography.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

(1)

Communication in management.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

(1)

Comportement du consommateur.

(1)

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(1)

Comportement économique.

(1)

(1)

Computers -- Social aspects.

(1)

Computers and civilization.

(1)

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

(1)

Corporate Social Responsibility

(1)

Corporate culture.

(1)

Corporate identity.

(1)

Corporate responsibility.

(1)

Corporations -- Public relations.

(1)

Creative ability in business -- Case studies.

(1)

Critical pedagogy Congresses

(1)

Critical pedagogy.

(1)

Créativité dans les affaires - Cas, Études de.

(1)

Culture -- Study and teaching.

(1)

Culturele aspecten.

(1)

Customer loyalty programs -- Case studies.

(1)

Customer services -- Marketing.

(1)

(1)

(1)

Datensicherung.

(1)

Democracy -- Africa.

(1)

(1)

(1)

Design -- Psychological aspects.

(1)

Developing countries -- Economic conditions.

(1)

Developing countries -- Economic policy.

(1)

(1)

Dictionnaire (Descripteur de forme)

(1)

Dienstensector.

(1)

(1)

Druckwerk -- Gebrauchsgraphik.

(1)

Démocratie -- Afrique.

(1)

(1)

Economic assistance -- Developing countries.

(1)

Economic assistance.

(1)

Economic development -- Africa.

(1)

Economic development -- Developing countries.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Statistical methods.

(1)

Economische politiek.

(1)

Economische situatie.

(1)

Education -- Biographical methods -- Case studies.

(1)

Education -- Biographical methods.

(1)

Education -- Research -- Methodology.

(1)

Education -- Research.

(1)

Education -- South Africa.

(1)

Education -- Study and teaching -- South Africa.

(1)

Education Biographical methods Case studies Congresses

(1)

Educational change -- South Africa.

(1)

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