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37. 
Cover image for Associated Press guide to photojournalism
by 
Horton, Brian.
Format: 
Books
Publication Date 
2001
Excerpt: 
reaction -- Lessons : experience is the best teacher -- Lighting : using light to your advantage
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38. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting
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