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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

one of the foremost authorities on consumer behavior, gives managers responsible for branding

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

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What the best MBAs knows : how to apply the greatest ideas taught in the best business schools

Navarro, Peter.

Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html

Format:

Books

Publication Date

2005

Excerpt:

Ch. 12. Managerial economics - microeconomics for managers -- Ch. 13. Concluding thoughts.

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The art of war

Sunzi, active 6th century B.C.

Format:

Books

Publication Date

2005

Excerpt:

battlefield and managers in the boardroom as the ultimate guide to winning.

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Fundamentals of management : essential concepts and applications

Robbins, Stephen P., 1943-

Format:

Books

Publication Date

2004

Excerpt:

Managers and Management -- History Module: The Historical Roots of Contemporary Management

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a

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Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Most marketing managers and CEOs want to know what return they can expect on marketing expenditure

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Values at work : the invisible threads between people, performance and profit

Henderson, Michael, 1963-

Publisher description http://www.loc.gov/catdir/description/cons041/2003363050.html

Format:

Books

Publication Date

2003

Excerpt:

"Values at Work is designed to guide busy managers through the concepts and processes required to

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Good business : leadership, flow, and the making of meaning

Csikszentmihalyi, Mihaly.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2003271099-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy037/2003271099.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2003271099-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0719/2003271099-d.html

Format:

Books

Publication Date

2003

Excerpt:

Reveals how business leaders, managers, and even employees can find their "flow" and contribute not

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10.

Organisational development : new models and methods for Southern Africa

Moerdyk, A. P. (Alwyn Paul)

Format:

Books

Publication Date

2003

Excerpt:

This book takes a broad look at the challenges that face Southern African managers in the new era

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11.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

"This book is intended for an international audience of practicing and future managers. The subject

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12.

International financial management

Eun, Cheol S.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00027294.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009325335&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/00027294.html
Inhaltsverzeichnis International financial management

Format:

Books

Publication Date

2001

Excerpt:

managers. The text covers the fundamentals of the macroeconomic environment of international financial

Available: Copies:

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