most current and Internet-savvy book available, injecting the latest developments in Internet

-- Internet advertising -- Other advertising media -- Sales promotion and the role of trade promotions

-- Networking through the Internet using System.net.

and innovation -- Internet and related technologies -- Focus of disruptive internet applications

software -- Operating systems and file management -- LANs and WLANs -- The internet -- The web and e

Internet marketing.

Introduction to electronic commerce -- Technology infrastructure : the Internet and the World Wide

-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and

Internet programming.

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Wright -- Services : interviews with Takeshi Natsuno, Live/Work, and Fran Samalionis -- The Internet

Internet marketing.