Search Results for Communication planning.

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37.

Successful project management

Gido, Jack, 1945-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-t.html

Format:

Books

Publication Date

1999

Excerpt:

Organizations. Project Communication and Documentation -- Project Planning and Control. Planning. Scheduling

Available: Copies:

38.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Presents the theory, planning and execution of a public communication campaign from start to finish.

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39.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

Truth, lies, and advertising : the art of account planning / Steel, Jon.

Available: Copies:

40.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

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41.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

Available: Copies:

42.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

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43.

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

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44.

Classroom management

Kruger, A. G.

Format:

Books

Publication Date

1997

Excerpt:

planning. Organisation: who does what? Effective leadership in the classroom. Controlling classroom events

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45.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

strategically use new relationship-building tools, database management systems and communication technologies to

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46.

Management principles

Brevis, Tersia, 1967-

Format:

Books

Publication Date

1997

Excerpt:

; Strategic planning ; Managerial decision making ; Information management ; Organisation design ; Authority

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