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1. 
Cover image for Communication planning : an integrated approach
Communication planning : an integrated approach
by 
Ferguson, Sherry Devereaux.
Format: 
Books
Publication Date 
1999
Excerpt: 
the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility
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2. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
attention of the target audience is to be caught and held, and more especially if that audience is not
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3. 
Cover image for Mass communication research methods
Mass communication research methods
by 
Hansen, Anders.
Table of contents http://www.loc.gov/catdir/toc/fy02/97024755.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. Analysing the Moving Image: Genre -- 8. Analysing Visuals: Still and Moving Images -- 9. Media Audiences
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Branston, Gill.
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Nelmes, Jill, 1954-
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Stafford, Roy.
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Aronov, Michael, actor.
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Balnaves, Mark.
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