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The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

health organizations ranged from raising money, creating publicity and selling products to influencing

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Civil society and the political imagination in Africa : critical perspectives

Comaroff, Jean.

Table of Contents http://lcweb.loc.gov/catdir/toc/99023280.html

Format:

Books

Publication Date

1999

Excerpt:

. Staging Politisi: The Dialogics of Publicity and Secrecy in Sierra Leone / Mariane Ferme -- 7. Civil Lives

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Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Credo: Overcommit. The Seventh Credo: Use Advertising and Publicity as a High-Leverage Asset. The Eighth

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Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Publicité télévisée et enfants -- États-Unis.

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Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

1999

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Publicity.

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