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37.

Strategic brand management

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

38.

Stardom and celebrity : a reader

Redmond, Sean, 1967-

Publisher description http://www.loc.gov/catdir/enhancements/fy0814/2006933763-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0814/2006933763-t.html

Format:

Books

Publication Date

2007

Excerpt:

: theoretical antecedents -- The analysis of fame : understanding stardom -- Fame--remember my name? : histories

Available: Copies:

39.

The business of consulting : the basics and beyond

Biech, Elaine.

Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007002780.html

Format:

Books

Publication Date

2007

Excerpt:

-- Starting -- What's in a name? -- Choosing an accountant -- Business structure -- Business plans -- Start

Available: Copies:

40.

Global culture industry : the mediation of things

Lash, Scott.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Social aspects.

Available: Copies:

41.

Because I said so

Keaton, Diane.

Format:

Video disc

Publication Date

2007

Excerpt:

- and all in the name of motherly love.

Available: Copies:

42.

Literary theory : a practical introduction

Ryan, Michael, 1951-

Format:

Books

Publication Date

2007

Excerpt:

provides basic instruction for first-name students."--BOOK JACKET.

Available: Copies:

43.

Designing and conducting mixed methods research

Creswell, John W.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008436.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006008436-d.html

Format:

Books

Publication Date

2007

Excerpt:

terms -- What is mixed methods research? -- The name -- Quantitative and qualitative data -- Mixing the

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44.

Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

Available: Copies:

45.

What do existentialists believe?

Appignanesi, Richard.

Format:

Books

Publication Date

2006

Excerpt:

What's in a name? -- What does it mean to be? -- What does it take to be an existentialist? -- What

Available: Copies:

46.

Left to tell : discovering God amidst the Rwandan holocaust

Ilibagiza, Immaculée.

Table of contents http://catdir.loc.gov/catdir/toc/ecip063/2005031509.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014795397&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2005031509-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005031509-d.html

Format:

Books

Publication Date

2006

Excerpt:

Foreword by Dr. Wayne W. Dyer -- Preface -- Introduction: my name is Immaculée -- Part I : The

Available: Copies:

47.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

48.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

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