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37. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
Available: Copies:
by 
Bigsby, Christopher W. E.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
40. 
Cover image for Everyone worth knowing
by 
Weisberger, Lauren, 1977-
Format: 
Books
Publication Date 
2005
Excerpt: 
impulsively quits and accepts an opportunity with a successful PR firm, a job that tests the boundary between
Available: Copies:
41. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
Available: Copies:
42. 
Cover image for Something borrowed
by 
Giffin, Emily.
Format: 
Books
Publication Date 
2004
Excerpt: 
at a PR firm and the perfect boyfriend in the form of Dex Thaler, while Rachel grinds away at her
Available: Copies:
43. 
Cover image for Reporting war : journalism in wartime
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The p.r. of terror : how new-style wars give voice to terrorists / Tamar Liebes and Zohar Kampf
Available: Copies:
44. 
Cover image for Justice gained? : crime and crime control in South Africa's transition
by 
Dixon, Bill.
Format: 
Books
Publication Date 
2004
Excerpt: 
Willan ; UCT Pr.,
Available: Copies:
45. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
: to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public
Available: Copies:
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