A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Small data : the tiny clues that uncover huge trends

The HyperDoc handbook : digital lesson design using Google apps

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Saving South Africa's youth : building socially responsible brands in financial ...

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female