Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication

assessment, this title is based on the premise that public relations (PR) is a management function, one

you also need to know about business – from marketing and PR to manufacturing your collection, and

Tilde Univ Pr

environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR

PR.

-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

-- Research for storage and retrieval -- Sources for PR writers and researchers -- Secondary sources for

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

"Taking a managerial perspective on the field of public relations, this book explores PR and its