Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Reputation management and brand equity in public high schools within the Gauteng province : an investigation